21-best-anti-smoking-ad-by-inkrefuge.jpg This is a link to the ad I will perform a rhetorical analysis on. In this ad, the author is very clear on the purpose of their ad. They are targeting the issue of smoking and how it will cause damage to your body. The ad is not only directed to smokers, but also to the general public. It communicates that smoking is a public health issue that needs to be addressed. The author uses ethos because they have a phone number at the bottom of the ad, in which you can call to help stop smoking. This lets the audience know that the author is very familiar with the harms of smoking and how to stop. The author uses pathos because it shows the beautiful woman's face starting to burn and wrinkle as an effect of smoking. Many people want to look young for as long as they can, therefore showing this will affect the emotional side of the viewers. The author uses logos by adding the word "New Lung" into the number to call to stop smoking. The rhetorical moment of the ad is important because it's addressing a public and individual health issue that is becoming more prevalent in today's society.
1 Comment
1/25/2015 11:34:06 pm
Thank you, Katelyn. Good analysis. The phone number at the bottom could be ethos in establishing a sense of trust with members of its audience. It could also be logos, giving the audience logical steps to follow in order to get free help to quit smoking. Leave a Reply. |